We are honoured to have an interview with JJ Delgado to discuss about the future of digital marketing.
Let's get to know more about his insights as below.
Let's get to know more about his insights as below.
1I believe that attendees who are embarking or have already embark on e commerce journey would like to know what would you be sharing on the 4 big players in the e commerce space and how would it impact their business and the marketing strategies to implement?
We should clarify that eCommerce is much more than just to orchestrate the operation through these big marketplaces. Companies should do a strategic reflexion about what are their Digital go2market and how they can use the big players for their best interest. It is vital to understand alternative digital channels that can balance the power between digital Channels.
(1) onsite eCommerce,
(2) subscription model, and
(3) Social media commerce are some of the alternatives. My experience leading the highest day of international sales in Amazon history is far belong just to understand eCommerce platforms; it is about how to build a digital business and make an impact in the market.
(1) onsite eCommerce,
(2) subscription model, and
(3) Social media commerce are some of the alternatives. My experience leading the highest day of international sales in Amazon history is far belong just to understand eCommerce platforms; it is about how to build a digital business and make an impact in the market.
2With Alibaba, Tencent and Baidu spending billions in improving their solutions, what impact would you see in the future of e commerce between the Asia Giants and Amazon or E Bay?
eCommerce is not only about technological features. It is true that some advantages in technology can bring the players and extra mile. However, business competitive advantages are even more important.
Features can be easily replicated. For instance, Snapchat launched the 24-hour status updates feature that gave them a tactical competitive advantage. However, Instagram reacted to it and recover the room their lost. When we talk about eCommerce, delivery is one of the key drivers.
The fact of being able to provide delivery in two hours (Amazon Prime Now) will be the constant trend that will change the industry standards.
Features can be easily replicated. For instance, Snapchat launched the 24-hour status updates feature that gave them a tactical competitive advantage. However, Instagram reacted to it and recover the room their lost. When we talk about eCommerce, delivery is one of the key drivers.
The fact of being able to provide delivery in two hours (Amazon Prime Now) will be the constant trend that will change the industry standards.
3What would be the future trend of e-commerce in coming 5-10 years?
We are living in the next technological disruption. Initially, it was internet, then mobile and now is virtual reality. eBay has launched the first Virtual Reality eCommerce ; I expect this will be a constant.
We will face hybrid customer experiences between digital eCommerce and brick and mortal shops. Other trends will be
(1) decreasing the delivery time,
(2) price decrease, and
(3) increase basic and recurrent products such as fresh shopping.
We will face hybrid customer experiences between digital eCommerce and brick and mortal shops. Other trends will be
(1) decreasing the delivery time,
(2) price decrease, and
(3) increase basic and recurrent products such as fresh shopping.
4Since your last paper in 2013 on the 8 human behaviour, what new findings would be share during the masterclass and how does it relate to the Asian Culture?
Human behaviour is one of the most stable things on earth. Humans have not changed the way they think and react to external stimuli since a million years ago. Currently, we are just discovering a minimum fraction of how our brain works. Most the knowledge was created on the 90s in the area of the medicine. My ground-breaking studies were based on the medical models of 90s and very few has changed. It is more important to understand how organizations adopt the knowledge created in other areas to their interest.
In terms of cultural adaptation, the main difference between occident and Asia is a cultural thing. While in occident social interaction and emotion sharing is a positive thing (it is a collaborative society), in Asia, it is more important reflexion and individual recognition. The culture is more about individuals and emotion sharing is something that is done in private. This change affects the way people deploy to the exterior their inner temperament. Therefore, the way companies have to react to emotional connection to their customers changes the angle.
In terms of cultural adaptation, the main difference between occident and Asia is a cultural thing. While in occident social interaction and emotion sharing is a positive thing (it is a collaborative society), in Asia, it is more important reflexion and individual recognition. The culture is more about individuals and emotion sharing is something that is done in private. This change affects the way people deploy to the exterior their inner temperament. Therefore, the way companies have to react to emotional connection to their customers changes the angle.
5What is the secret sauce that you would be imparting to the attendees in the preparing of a marketing plan?
Unfortunately, in Marketing there are no secret sauces or single recipes. There is multiple knowledge and a lot of information in the Market. For me, what it is unique about this experience is people will know what it is used in top tier companies. It is more important to know in which areas people should focus their efforts and in which do not. What are the triggers of traffic and conversion and where to focus the A/B tests.
I have led the biggest day of international sales in Amazon history. However, this is not my only achievement. I have led the Deals programme in the UK market for three years and results were exponential. We achieved +100% YoY growth for three consecutive years. Behind this growth, there are multiple techniques that allow a team to grow in such a great rate.
I have led the biggest day of international sales in Amazon history. However, this is not my only achievement. I have led the Deals programme in the UK market for three years and results were exponential. We achieved +100% YoY growth for three consecutive years. Behind this growth, there are multiple techniques that allow a team to grow in such a great rate.
6All marketers have a good knowledge on how to craft a marketing plan , how would attending your masterclass help them in improving their company business ROI?
There are some levers that marketers have in order to work on their ROI.
(1) Segmentation,
(2) relevance of the value proposition,
(3) channel adaptation and
(4) time to market.
I will explain some tactics that can make people understand how they works and how they can do to make the best of them in their industries and orgs.
(1) Segmentation,
(2) relevance of the value proposition,
(3) channel adaptation and
(4) time to market.
I will explain some tactics that can make people understand how they works and how they can do to make the best of them in their industries and orgs.
7Can you share a key take away that attendee can take way through leveraging on how to use a big marketplace?
It all depends on the strategy and position of the company. The way companies have to face the big marketplaces change from one to another. A common tip that I would give is to understand the different strategies to work your portfolio. You should define clearly your priority portfolio (low margin and high volume products) and strategic products (high margin and low volume).
It is vital to orchestrate a clear strategy and tactics of how to acquire traffic with your priority products to
(1) win customers and long-term life-time customer value and
(2) transfer traffic from the priority products to the strategic products
It is vital to orchestrate a clear strategy and tactics of how to acquire traffic with your priority products to
(1) win customers and long-term life-time customer value and
(2) transfer traffic from the priority products to the strategic products
He speaks at marketing events, corporate events, and networking events about Customer & Digital Strategy, Business trends, Social Media Strategy.
Topics include ‘The emotion behind the click’, ‘Connect emotionally with your customers’, ‘Customer Journey Strategy’, and ‘3 challenges, 3 tips & 3 opportunities from the digital customer’.
Topics include ‘The emotion behind the click’, ‘Connect emotionally with your customers’, ‘Customer Journey Strategy’, and ‘3 challenges, 3 tips & 3 opportunities from the digital customer’.
Top 7 Highlight Events in Europe
- New Video Congress 2016 – Opening ceremony
Madrid.Sep 2016 - Trend Builders – Deloitte
Barcelona.Sep 2016 - Customer Journey Masterclass – ICEMD-ESIC
Madrid.Sep 2016 - BBVA InCompany
Madrid. June 2016 - 3M Inspirational Day – Connect emotionally with your customer
Madrid. June 2016 - Dissecting the online consumer behaviour: The personality behind the emotion: UCM
Madrid. January 2016 - Connect emotionally with your customers : “Accor Franchise Gala ”
London. October 2015
